Story of branding for La Chance?
We believed the secret of long-lasting brand is to focus on basics, especially after choosing the name and the prototype of the product, we had to decide what is the message we should deliver to the client who wants to improve the quality of their life through 'La Chance'. La Chance means 'luck' or 'opportunity' in French words and this is where we could find out the key message to our clients.

When it's about branding, we all want to make our brand last the longest in our client's mind, and yes, to be remembered for a long time. When it was a newly launched product, it has to be simple and clear for targeted clients especially for this micro marketing era.

Color, Image, Message
We focus on these 3 keywords for branding.
We chose deep dark brown as main color makes you to link with the analogue and classical image of wooden cabin, cigar, and typical image of artisan. We wanted to boost this image and make you relate with the technology applied that the display you can make visible or invisible by simple hand gesture. Now we want to tell to you, it's just a simple wooden cabinet, but it'll make something invisible that deep inside of your heart visible.